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Marketing Cloud: How to send subscriber key to landing page?

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I created a landing page in marketing cloud and after publishing I got an address like http://pub.s7.exacttarget.com/someidstuff Now I want to use this address as hyperlink in an email and need some kind of identification of the recipient. This should be the subscriberkey, or not...? How can I add the subscriberkey to this kind of hyperlink? I tried with &key=%%_subscriberkey%%, but got an server error. Any hints?

Thanks a lot and kind regards Stefan


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